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1. Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c1998Other title: Consumer behavior.Availability: Items available for reference: Eastern University Library [Call number: 658.8342 ASC 1998] (1).
2. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).

Last Updated on 25 March 2024
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